Lisa T. Miller | Healthcare Commercialization Strategy
I help companies earn adoption inside healthcare, and I help health systems turn the businesses, services, and innovations they already own into external revenue and growth.
I connect market strategy, executive decision making, measurable value, and commercial execution.
The commercial opportunity
Healthcare commercialization happens on both sides of the market. Companies need to earn adoption inside complex health systems. Health systems need to recognize which of their own capabilities can create value beyond the organization and bring the right opportunities to market.
For companies selling into healthcare
I help companies sharpen their market position, connect their value to executive priorities, develop business cases that hold up inside the C-Suite, and create a clearer path from opportunity to adoption.
For health systems building commercial growth
I help health systems evaluate the commercial potential of the services, expertise, technologies, intellectual property, and business capabilities they already own.
The work focuses on identifying the right opportunities, clarifying the route to market, and building the commercial strategy required to create external growth.
Some health systems are building innovation programs. Others are evaluating how their services, clinical expertise, intellectual property, technologies, and business lines can create value beyond the organization.
Hospital commercialization is the work of determining which opportunities have external market potential and bringing the right ones to market successfully.
Explore Hospital CommercializationWhere the work focuses
01
Clarify where an opportunity fits in the market, who needs to see its value, and what must be true for adoption to occur.
02
Connect the opportunity to the financial, operational, clinical, and strategic priorities that shape executive decisions.
03
Determine how a service, technology, capability, or business line can create value in an external market and what is required to move it forward.
04
Turn strategy into action through focused priorities, market pathways, executive alignment, and measurable commercial progress.
Experience at the intersection
My work is grounded in more than 30 years building, selling, and advising healthcare businesses.
I understand how hospitals and health systems make decisions, what moves their margins, and how commercial opportunities become priorities. I also understand the companies seeking to earn adoption in that environment.
More than $250 million in services sold into hospitals
More than $1 billion in financial impact identified for hospitals
Founder of VIE Healthcare Consulting, acquired in 2022
A focused starting point
Every engagement begins with a specific opportunity.
It may be a company seeking adoption inside a health system, a health system evaluating a new business line, an innovation team considering external commercialization, or a leadership team deciding where commercial effort will create the greatest return.
The objective is a clearer commercial path forward.
Continue beyond the program
An accelerator can help a company refine its offering, build relationships, access capital, and prepare for growth.
Earning adoption inside a hospital or health system requires a different kind of work. Commercial leaders need to understand how healthcare decisions are made, what executives need to see, how clinical and financial value are evaluated, and how to build a path from interest to adoption.
Practical insight for companies that need to earn a hospital yes.
Read Lisa T. Miller's Substack on hospital decision making, executive access, business cases, value, and complex healthcare buying.
Read Selling to Hospitals →Conversations and practical lessons for people selling into healthcare.
Listen to the Selling to Healthcare podcast for insight on hospital buying decisions, executive priorities, healthcare sales strategy, and how to create more valuable conversations with healthcare leaders.
Listen to the Selling to Healthcare Podcast →Understand the hospital buying environment, stakeholder dynamics, value analysis, and what it takes to move from interest to adoption.
Read the resource →Learn how executive buyers assess value, risk, growth, financial impact, and strategic fit.
Read the resource →A working session for commercial teams that need to improve executive access, executive conversations, business cases, and complex deal execution.
Read the resource →Confidential conversation
If you are working on an opportunity that needs stronger market strategy, executive alignment, commercial clarity, or a route to growth, request a confidential conversation.